Edition C — Fraunces Black with unified button system
Two button colours used consistently across all six apps
Six distinct backgrounds unified by similar saturation and warmth
Each app's unique background paired with unified buttons
The London Underground, simplified
A to B in NYC
Manchester Metrolink made easy
Get to your train before the crowd
Airports needn't be stressful
The motorway stop guide
Unified button colours create family cohesion while backgrounds provide identity
The family home with Fraunces Black headers
Fraunces for character, DM Sans for clarity
How the unified system works
Why unified buttons work
When users see the charcoal location button and terracotta action button, they immediately know they're in a Wot? app. This builds brand recognition across the family.
Two distinct button colours create clear visual hierarchy: charcoal for "where am I?" actions, terracotta for "let's go!" actions. Users learn once, apply everywhere.
Each app's unique background provides identity while the consistent buttons provide familiarity. It's variety with unity — the best of both worlds.
Fraunces Black 900 brings personality and warmth. Its slight "wonkiness" makes the apps feel friendly and human, not corporate or cold.
DM Sans handles body text, labels, and buttons with geometric precision. It complements Fraunces without competing, keeping interfaces readable.
All six backgrounds share similar saturation levels (muted, earthy) so they feel like siblings. None screams louder than another.